Real Estate CRM Software for Builders, Developers & Real Estate Companies
AI-powered sales automation to manage leads, site visits, sales, inventory, channel partners, post-sales and property handover.Tranquil CRM is a real estate industry-specific CRM established in 2013. Since then, we have been working closely with builders, developers, channel partners and real estate companies to understand their challenges and provide practical solutions. We consider ourselves a solution provider for the problems you face in your real estate business. We welcome the challenges you encounter in your day-to-day operations and continuously work to turn them into useful features in our CRM.
We provide 360-degree support across the complete real estate customer lifecycle—from enquiry to property handover. Tranquil CRM is an AI-powered real estate CRM software designed for builders, developers, brokers, agents, and real estate companies. Manage leads, automate follow-ups, schedule site visits, track sales, manage property inventory, handle channel partners, collect payments, and manage post-sales activities from one platform.
What Is Real Estate CRM Software?
Software built to seamlessly handle multiple projects, teams, enquiries, and channel partners, helping the company grow to greater heights.
The main purpose is to engage customers, manage employee tasks, track customer progress through different stages, increase the number of site visits, and grow sales through a properly organized system that provides transparency into employee activities.
Real Estate Sales Challenges Solved by CRM Software
Complete Real Estate CRM Software for Builders & Developers
Real estate is a high-value business, where sales values and commissions are significant. Therefore, many builders, developers, and realtors invest heavily in marketing to increase revenue for their companies.
By investing in marketing, everyone can generate leads. But converting those leads into profitable sales requires the right technology, strategy, effective lead nurturing, and human resources.
Tranquil CRM provides the technology you need to manage your real estate business efficiently. It helps you build the right strategy by providing advanced statistics, summaries, reports, and actionable insights.
Tranquil also guides your sales team to handle customers more efficiently and enhances their follow-up capabilities, enabling them to manage significantly more follow-ups as they could typically handle manually.
Real Estate Lead Management Software
Integrate marketing sources to capture leads, assign them to the right team, organize leads efficiently, and convert them into sales.
Real Estate Marketing Automation
Engage employees in customer communication, campaigns, and follow-ups through marketing automation to increase productivity and ensure timely customer engagement.
AI-Powered Technology Features
Humans have limitations when interacting with a large number of customers in a day. Through AI-powered features, you can interact with more customers efficiently.
Workflow Automation to Simplify Daily Tasks
Automate internal team processes, reduce repetitive daily tasks, and define how your team handles customer enquiries efficiently.
Reports & Advanced Analytics
Get real-time insights into data, leads, sales, team performance, due amounts, ROI and business growth with powerful reports and advanced analytics.
Telecaller & Sales Team Integration
The pre-sales and site visit teams can easily access and share customer details, enabling them to better understand the customer and prepare for the site visit.
KPF Dashboard With Measurable Scores
Add all productive sales activities as Key Performing Factors (KPFs) and assign weighted scores to measure individual, team, project, and company performance.
Real Estate Project & Inventory Management
Access project inventory through mobile and web, along with real-time unit status. View videos and galleries for each unit as specific milestones are completed.
Real Estate Customer Management Software
Organize and manage MIS for all purchaser records, payment schedules, documents, and commitments in one place.
Real Estate Post-Sales CRM Support
Manage customer complaints, service requests, loan details, statements, handover activities, customizations, and feedback in one place.
Why Choose Tranquil as Your Real Estate CRM Software?
Built by industry experts, Tranquil CRM offers 630+ features, each designed to solve real-world problems faced by real estate businesses. Some solutions address your current challenges, while others are designed to support your future business needs.
| Features | Tranquil CRM | DO | Square | Ho | Force | Trix |
|---|---|---|---|---|---|---|
| Built for Real Estate | ★★★★★ | ★★★★★ | ★★★★ | ★★ | ★★ | ★ |
| Lead Capture Automation | ★★★★★ | ★★★★★ | ★★★★★ | ★★★★ | ★★★★★ | ★★★ |
| Meta/Facebook Lead Sync | Yes | Yes | Yes | Yes | Yes | Yes |
| Google Lead Sync | Yes | Yes | Yes | Yes | Yes | Yes |
| IVR & Cloud Telephony | Built-in | Built-in | Built-in | Add-on | Add-on | Add-on |
| WhatsApp API Integration | Native | Native | Native | Via Integration | Via Integration | Via Integration |
| AI Calling | Yes | Limited | Limited | Add-on | Einstein AI | No |
| Site Visit Management | Advanced | Advanced | Basic | Custom Setup | Custom Setup | No |
| Channel Partner Management | Advanced | Advanced | Limited | Custom | Custom | No |
| Inventory Management | Advanced | Advanced | Limited | Custom | Custom | Limited |
| Booking Management | Yes | Yes | Partial | Custom | Custom | No |
| Post-Sales Management | Yes | Yes | Partial | Custom | Custom | No |
| Demand Letters | Yes | Yes | No | Custom | Custom | No |
| Agreement Generation | Yes | Yes | No | Custom | Custom | No |
| Customer Ledger | Yes | Yes | No | Custom | Custom | No |
| Builder/Developer Workflow | Native | Native | Partial | Custom | Custom | No |
| Mobile App | Yes | Yes | Yes | Yes | Yes | Yes |
| Sales Automation | ★★★★★ | ★★★★★ | ★★★★★ | ★★★★ | ★★★★★ | ★★★ |
| Marketing Automation | ★★★★★ | ★★★★★ | ★★★★★ | ★★★★ | ★★★★★ | ★★★ |
| Customization | Available | Not Available | Not Available | Not Available | Not Available | Not Available |
| Reporting & Analytics | ★★★★★ | ★★★★★ | ★★★★ | ★★★★★ | ★★★★★ | ★★★ |
| Ease of Implementation | ★★★★★ | ★★★★ | ★★★★ | ★★★ | ★★ | ★★★ |
| Deployment Time | 1-7 Days | 7-30 Days | 7-21 Days | 15-30 Days | 30-90 Days | 7-15 Days |
| One-Time Payment | ✅ Available | ❌ Subscription Based | ❌ Subscription Based | ❌ Subscription Based | ❌ Subscription Based | ❌ Subscription Based |
| AI Video Creation | ✅ AI Powered | ❌ Not Core | ❌ Not Core | ⚠️ Via AI integrations | ⚠️ Via AI integrations | ⚠️ Via AI tools |
| AI Image Creation | ✅ AI Powered | ❌ Not Core | ❌ Not Core | ⚠️ Via integrations | ⚠️ Via integrations | ⚠️ Via integrations |
| AI Summary Reports | ✅ AI Business Insights | ⚠️ Limited | ⚠️ Reports Available | ⚠️ AI Assistant (Zia) | ✅ Einstein AI | ⚠️ AI Assistant |
| Auto Follow-ups | ✅ Advanced Automation | ✅ Available | ✅ Available | ✅ Available | ✅ Available | ✅ Available |
| 3 Years Auto Engagement | ✅ Long-term | ⚠️ Limited | ⚠️ Limited | ⚠️ Requires customization | ⚠️ Requires customization | ⚠️ Requires customization |
| Dedicated Channel Partner App | ✅ Available | ✅ Available | ❌ Not Real Estate Specific | ⚠️ Requires customization | ⚠️ Requires customization | ⚠️ Requires customization |
| Buyer App | ✅ Available | ⚠️ Limited | ❌ Not Core | ⚠️ Requires customization | ⚠️ Requires customization | ⚠️ Requires customization |
| Visitor Management App | ✅ Available | ⚠️ Available | ❌ Not Core | ⚠️ Requires customization | ⚠️ Requires customization | ⚠️ Requires customization |
| Buyer Web Login | ✅ Available | ⚠️ Limited | ❌ Not Core | ⚠️ Requires customization | ⚠️ Requires customization | ⚠️ Available with customization |
| White-Labelled Solution | ✅ Available | ⚠️ Limited | ⚠️ Limited | ⚠️ Available through partners | ⚠️ Available through partners | ✅ Available |
| Automator / Workflow Builder | ✅ Real Estate Workflow Automation | ✅ Available | ✅ Available | ✅ Available | ✅ Advanced Automation | ✅ Available |
| Group Projects for Lead Assignment | ✅ Designed for Multiple Real Estate Projects | ✅ Available | ⚠️ Requires setup | ⚠️ Requires customization | ⚠️ Requires customization | ⚠️ Requires customization |
| Unlimited Users | ✅ Available | ❌ User-Based Pricing | ❌ User-Based Pricing | ❌ User-Based Pricing | ❌ User-Based Pricing | ❌ User-Based Pricing |
AI-Powered Real Estate CRM Automation
Tranquil combines artificial intelligence with real estate CRM automation to reduce repetitive sales work and improve customer engagement. From instant lead responses and AI calling to follow-up reminders, WhatsApp communication, lead qualification and re-engagement, the platform helps your team respond faster and keep prospects moving toward a site visit and booking.
Book more site visits without hiring more callers.
Turn cold leads into paying customers automatically.
Engage the customers for up to 3 years to get maximum ROI
Build stronger relationships before prospects visit your property.
Re-engage dormant leads through calls, email, and WhatsApp.
Automate actions based on customer behavior.
Reply instantly and never lose a lead to delayed responses.
Reach more prospects and maximize every marketing rupee.
Identify ready-to-buy customers in seconds.
Never miss a follow-up, meeting, or sales opportunity.
Create high-converting ads without a designer.
Produce personalized videos that drive more enquiries.
Real Estate CRM Customer Journey: How Real Estate CRM Software Works
From Lead to Sale — Manage Everything
Real Estate Sales Management System
Manage the complete lead lifecycle with automated lead assignment, qualification, scoring, re-engagement, and transfer. Track lead stages from enquiry to booking, eliminate duplicates, prioritize high-intent prospects, and improve sales forecasting with real-time insights.
Automatically assign leads to the right sales executive
Identify and prioritize sales-ready prospects.
Rank leads based on their buying intent.
Reconnect with inactive leads through automated follow-ups.
Seamlessly transfer leads between team members.
Predict future sales with real-time insights.
Automatically identify and eliminate duplicate leads.
Monitor every lead from enquiry to booking.
Automate employee incentive calculations and generate reports.
Monitor customer movement from enquiry to booking and track every stage of the sales pipeline.
Measure marketing performance, track ROI, and focus on the most effective lead-generation channels.
Track follow-up history and tasks to enable timely communication and improve lead conversion.
Real Estate Post-Sales CRM Software for Builders & Developers
Record sales with automated payment scheduling.
Automatically calculate sales based on pre-configured settings.
Track customer outstanding payments based on milestones.
Manage the customer discounts and adjustments with an approval from the authority.
Automatic multi-level commission calculations.
Verify customer information through a secure link.
Send automated payment reminders to customers when payments are due.
Track customer customizations along with related images and files.
Automatic interest calculation for delayed payments.
Multi-Level, Stage-Based Approval Workflows for Greater Control.
Instant receipt generation after payment.
Complete breakdown of payments and payment modes.
Manage customer stages from lead generation to handover.
Centralized document management system.
Registration and bank processing checklist.
Generate agreements with a single click.
Auto-generate demand letters for outstanding payments.
Automatically generate allotment and possession letters using predefined templates.
Resolve customer escalations quickly through the mobile app.
Track additional work requests.
Manage property handovers through checklists, payments, inspections, documentation, scheduling, and customer communication.
Manage ownership changes seamlessly.
Configure cancellation deductions and refund calculations.
Real Estate Inventory Management Software for Real Estate Projects
Manage project-wise units with live availability status.
Manage unit status from booking to handover.
Track handover progress.
Manage extra charges easily.
CRM Software for Real Estate Developers
Create a multi-level hierarchy for your external team to manage and distribute commissions efficiently.
Automatically generate unique Agent IDs for easy identification and management.
Create project-wise commission structures with flexible options such as cut-off, per-unit, or percentage-based commissions.
commission payables, payment history, travel expenses, and cancellation-related payments
View interactive project layouts with real-time unit availability and status.
Structured travel request and approval management.
Store and share marketing materials with your agents.
Track customer referrals and incentives.
Track real-time attendee counts for customer events and Melas.
Channel Partner CRM & Agent App for Real Estate Developers
Access project and sales information through the mobile app.
Grow your network through referral links.
Centralized access to brochures, offers, and marketing creatives.
Submit requests for the release of eligible commissions directly through the app.
Track direct and indirect sales contributions and view commission eligibility and earnings.
Request cab services for customer site visits. Travel expenses are recorded and displayed in the agent's travel cost statement.
Agents can use the mobile app to submit the number of customers and agents they plan to bring to the Mela.
Manage bonus and incentive programs.
During site visits, agents can submit visit photographs to verify the visit, track customer interactions, and prevent duplicate claims or lead conflicts in the future.
Realtor Exclusive Features
Manage sales accounts, billing, and payment schedules.
Attendance, payroll, and performance appraisals.
Mobile punch-in/punch-out attendance.
Create project groups for efficient lead assignment.
Enterprise-Grade Security & Customization
Customize the CRM with your own branding and identity.
Progressive Web App (PWA) with real-time updates.
Enterprise-grade encryption and secure authentication.
Easily customize workflows without coding.
Add unlimited new projects at no additional cost.
One-time lifetime license with no recurring subscription fees.
Real Estate CRM Analytics & Reporting Dashboard
Real-time, hierarchy-based customizable data summaries with numerous pre-built reports allow you to measure your team's performance, sales projections, marketing spend, ROI calculations, monthly budgeting, agent activity reports, and key performance factors. These reports enable daily, monthly, and cost-per-sale analysis, helping your organization make effective decisions to grow sales while reducing costs.
Assign any task to team members and update the files and remarks
Calls are tracked with timestamps and summaries for analysis.
Multi-Selection of Employees, Sources, and Projects to view summaries
Real Estate CRM Web Apps & Mobile Apps
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Pre Sales CRM
Pre-Sales CRM provides a complete journey from lead capturing to property sales.
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Post-Sales CRM
Post-Sales CRM is the journey from sale confirmation to property handover.
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Mobile CRM App for Real Estate Sales Teams
The CRM mobile app is a hierarchy-based mobile application that allows you to access your customers in real-time.
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Channel Partner App
To register customers and track their status, along with the sales and commission summary.
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Buyer App
Once a customer purchases a property, they can access their ledger and site progress.
-
New Customer App
All new enquiries can receive access to the app to view your properties and their details.
-
Visitor Management App
To input visitor details for the project and assign leads to your sales team.
Real Estate Lead Management Software
Connect your website, property portals, social media campaigns, WhatsApp, and third-party lead sources with Tranquil CRM.Tranquil CRM connects all lead generation platforms, such as websites, landing pages, portals, MagicBricks, 99acres, Housing, Facebook, Instagram, LinkedIn, live chat, chatbots, cloud telephony, and other APIs.
- Real-time
- Auto Triggers
- Pull Integration
- Push Integration
Real Estate CRM Software for Different Business Types
Tranquil CRM is purpose-built for multiple segments of the real estate industry, helping businesses streamline sales, marketing, and customer management.
Real Estate CRM for Builders
Streamline customer management, sales automation, and project execution.
Real Estate CRM for Developers
Manage projects, leads, sales, inventory, bookings, and Post-Sales from one platform.
Real Estate CRM for Agents
Track prospects, property enquiries, schedules, meetings, site visits and sales opportunities.
Real Estate Broker CRM
Manage broker teams, customer relationships, property enquiries and sales pipelines.
Channel Partner CRM
Manage agents, referrals, site visits, bookings and commissions.
Commercial Real Estate CRM
Manage high-value commercial property enquiries, sales pipelines and customer relationships.
Villa Project CRM
Manage premium property leads, site visits, bookings and Post-Sales activities.
Apartment Project CRM
Manage high-volume enquiries, unit availability, bookings and customer communications.
Farm Land CRM
Convert land enquiries into bookings with structured sales workflows.
Plot & Land Sales CRM
Manage plot enquiries, lead nurturing, site visits, inventory and bookings.
CRM for Property Consultants
CRM for Property Consultants to manage leads, properties, follow-ups, site visits, and sales.
FAQS
What is Real Estate CRM software?
- Real estate CRM software is an industry-specific tool designed to streamline and automate the complex relationships between buyers, sellers, agents, brokers, developers, and banks. From lead generation to site visits, negotiations, closures, post-sale services, property handover, and even property management, a real estate CRM system serves as a central hub for managing real estate business processes of a real estate company.
How does real estate CRM software help builders and developers?
Real estate CRM software helps builders and developers manage leads, sales teams, site visits, property inventory, bookings, payments, channel partners, Post-Sales activities, and customer relationships from one centralized platform. It also automates repetitive tasks and provides real-time reports to improve sales productivity and decision-making.
Can real estate CRM software manage multiple projects?
Yes. A real estate CRM can manage multiple projects, properties, teams, lead sources and sales pipelines from a centralized platform. Tranquil CRM allows builders and developers to manage multiple projects while keeping project-wise leads, inventory, sales activities, customer data, site visits, bookings and reports organized. Sales teams can also access the information relevant to their assigned projects and monitor performance across projects.
Can Tranquil CRM automate WhatsApp follow-ups?
Yes. Tranquil CRM supports WhatsApp automation for real estate sales teams. Businesses can configure automated WhatsApp messages for lead responses, welcome messages, project introductions, follow-ups, reminders, site visits and lead nurturing. This helps sales teams engage prospects faster, maintain consistent communication and reduce the chances of leads being lost because of delayed follow-ups.
Can a real estate CRM manage property inventory?
Yes. A specialized real estate CRM can manage project-wise property inventory along with the sales process. Tranquil CRM supports unit availability management, digital project layouts, unit blocking and unblocking, unit transfers, booking status and inventory tracking. This gives sales and management teams better visibility into available, blocked, booked and sold units.
Does Tranquil CRM support channel partners?
Yes. Tranquil CRM includes channel partner management capabilities for builders and developers. Businesses can manage channel partner registration, Agent IDs, project-wise commissions, referrals, site visits, bookings, commission payables, incentives and agent performance. Channel partners can also use the dedicated mobile app to register customers and track relevant sales information.
Can real estate CRM software manage Post-Sales activities?
Yes. Real estate CRM software can manage Post-Sales activities from booking through payment collection and property handover. Tranquil CRM supports sales creation, payment schedules, automated due reminders, receipts, agreements, demand letters, customer documents, additional charges, approvals, cancellation and refund processes, customer escalations, possession and handover management. This helps developers manage the complete customer lifecycle from enquiry to handover.
How much does real estate CRM software cost?
The cost of real estate CRM software depends on the number of users, projects, features, integrations, automation requirements and implementation needs. Tranquil CRM follows a one-time lifetime license model for its CRM, with applicable charges for selected services, integrations and usage-based components. Contact the Tranquil CRM team for the latest pricing and a solution based on your business requirements.
What features should a real estate CRM have?
- Customer Management: Organizes customer data and interaction history, making it easy to track interactions and understand lead requirements at a glance.
- Workflow Automation: Automates routine tasks and sales activities allowing your team to work faster and focus on high-value client interactions.
- Personalized Communication: Provides tools to engage with clients in a way that suits their preferences, improving relationships and customer satisfaction.
- Customizable Solutions: Every real estate business is unique. Our CRM offers flexible tools and functions that can be tailored to fit your specific operational needs.
- Problem-Solving Analytics: Identifies bottlenecks in your sales funnel and provides the insights needed to overcome business challenges.
What are the benefits of Real Estate CRM Software?
- Full Lifecycle Support: Tranquil CRM supports you through every stage, from initial lead generation and sales preparation to post-sale follow-ups.
- Scalability: As your business grows and your sales volume increases, the system effortlessly scales to handle more users, data, and complex processes.
- Centralized Insights: Consolidates all critical features and data into a single dashboard, allowing developers and real estate professionals to make data-driven decisions quickly.
